Semrush AI Toolkit Pricing 2026: Plans, Prompts and Costs

Semrush AI Toolkit pricing starts at $99 a month for 25 prompts and one domain, with no free trial. Extra prompts, extra domains and extra users each add to that bill. This page shows the real monthly cost, the cost per prompt, and the add-ons that push the bill up. We also compare it with Peec AI, Otterly.AI and GrandRanker. GrandRanker tracks how ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, then writes and publishes the content that gets you cited. For most small and mid-size businesses, it is the better pick at $24 a month on yearly billing.

Semrush AI Toolkit pricing at a glance

The Semrush AI Visibility Toolkit has one listed price on its help page: $99 a month. That covers one domain for brand analysis, 25 prompts for prompt tracking, and 300 daily queries for AI analysis reports. Semrush says the toolkit has no free trial. The page lists no annual discount either.

Best if you already run Semrush

Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit tracks prompts and brand mentions. The base price is $99 a month for 25 prompts. It makes the most sense for teams that already pay for Semrush SEO and want AI data in the same account.

Price

$99/mo per domain, 25 prompts

Engines

ChatGPT, Google AI Mode and more

Trial

No trial

Fixes gaps

Tracks, plus recommendations

Pros

• One price for one domain and 25 prompts
• Sits next to Semrush SEO data
• AI search checks in Site Audit cover up to 100 pages

Cons

• No free trial
• Extra domains, prompts and users all cost extra
• Highest cost per prompt of the priced tools here

Source: Semrush AI Visibility Toolkit pricing page

Cost per prompt is the monthly price divided by the prompts included. Treat it as a floor, not the full bill, because add-ons and extra users are left out. The sections below add those costs back in.

Semrush AI Toolkit pricing: what the base plan includes

The base plan gives you four things. One domain for Brand Performance analysis. 25 prompts for Prompt Tracking. 300 daily queries for AI Analysis reports, and 1000 daily queries for Prompt Research. Site Audit also runs AI search checks on up to 100 pages. Semrush lists 10 CSV exports a day.

The page does not name every engine. Prompt Tracking covers what Semrush calls platforms like Google AI Mode and ChatGPT. Brand Performance queries LLMs like ChatGPT and Google's AI Mode. If you need Perplexity, Claude or Copilot, ask Semrush for the full list before you pay, because the page does not name them.

Any bundle price is not on this page, so confirm it on Semrush's site before you compare it with the $99 base.

Semrush AI Toolkit pricing: the add-ons that raise the bill

Most of the extra cost comes from add-ons. Each extra domain costs $99 a month. Each subuser on the account needs its own $99 license. Each extra Brand Performance location costs $99. Fifty more prompts cost $60 a month.

• Extra domain: $99 a month each
• Extra user: $99 for each subuser license
• Extra Brand Performance location: $99 each
• 50 more prompts: $60 a month

Here is a small team example. One owner and one extra user cost $198 a month before any prompts or domains are added. That is $2,376 a year. Add 50 more prompts and the yearly total rises to $3,096. The page lists no team discount, so these are the numbers you should budget.

Semrush lists no free trial, so you pay the full price before you see your first report. Set aside the first year at the full monthly rate, not the headline $99.

Is Semrush AI Toolkit pricing fair for your team?

It can be fair when you already pay for Semrush and want AI data in the same place. It means one fewer vendor to manage. If your only goal is to see how AI tools mention your brand, the base price buys less than the cheaper trackers on this page.

How does Semrush AI Toolkit pricing compare per prompt?

Per prompt, Semrush is the most expensive of the priced tools here. Peec AI Starter gives 50 prompts for $95, which is $1.90 each. Otterly.AI Lite gives 15 prompts for $29, which is $1.93 each. Semrush's base is $3.96 per prompt, and $2.12 once you add 50 more prompts.

Otterly.AI keeps its lead as you grow. Its Standard plan costs $189 a month for 100 prompts, or $1.89 each. On the monthly plan, 100 extra prompts cost $99, which is $0.99 each. Semrush's extra prompts run $1.20 each. Peec AI Pro costs $245 a month for 150 prompts, or $1.63 each.

Price per prompt is only part of the choice, because engine coverage differs. Peec AI Starter lets you pick three models. Otterly.AI Lite covers ChatGPT, Google AI Overviews, Perplexity and Copilot, and Claude, Gemini and Google AI Mode cost extra. Read the Peec AI pricing and Otterly.AI pricing breakdowns on this site before you choose.

Where does GrandRanker fit on Semrush AI Toolkit pricing?

GrandRanker is our top pick for most small and mid-size businesses. It is priced by plan, not by prompt. The yearly plan is $24 a month, billed as $288 a year. Month to month it is $49. There is no free trial, but the 14-day money-back guarantee means you can email within 14 days for a full refund.

Top pick for most small businesses

GrandRanker

GrandRanker covers ChatGPT, Perplexity, Gemini and Google AI Overviews on one plan. It also writes and publishes up to 30 articles a month to your CMS. A free AI visibility checker lets you look before you pay.

Price

$24/mo yearly, $49 monthly

Engines

ChatGPT, Perplexity, Gemini, AI Overviews

Trial

14-day money-back guarantee

Fixes gaps

Writes and publishes articles

Pros

• $24 a month on yearly billing
• Writes and publishes up to 30 articles a month
• Free AI visibility checker with no signup
• 14-day money-back guarantee

Cons

• No free trial
• $49 a month on monthly billing
• Priced by plan, so a cost per prompt does not apply

Try GrandRanker

Run a free check on both sides before you pay. Semrush's free AI Visibility Checker covers ChatGPT, Gemini, AI Mode and AI Overviews, but not Perplexity, according to its blog post. GrandRanker's free checker covers ChatGPT, Gemini and Perplexity, and needs no signup.

Semrush AI Toolkit pricing checklist before you buy

1. Count the questions your buyers ask, then check whether 25 prompts covers them.
2. Count domains and users. Each one adds $99 a month.
3. Ask Semrush for the full engine list, including whether Perplexity and Claude are covered.
4. Compare the yearly total of each plan, since Semrush lists no annual discount.
5. Read the guide on how many prompts to track and the prompt list guide before you size the plan.

Prices come from Semrush's AI Visibility Toolkit help page and blog, and from the public pricing pages of GrandRanker, Peec AI and Otterly.AI. Based on vendor pricing pages and product docs, checked November 2026. Prices change, so confirm the current figure on each vendor site before you buy.

Frequently asked questions

Sources

1. Semrush help: AI Visibility Toolkit pricing
2. Semrush blog: free AI visibility audit
3. GrandRanker pricing
4. Peec AI pricing
5. Otterly.AI pricing

Our top pick: GrandRanker

GrandRanker tracks how ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, then writes and publishes the content that gets you cited. From $24/mo.

See GrandRanker